Privacy Statement of Ludwig & Löhn GmbH (www.slow-down.io)

The information contained in this declaration applies to the processing of personal data on our website or via our website and is intended to inform you in particular about the scope of the processing, the processing purposes, recipients, legal bases, retention periods and your rights. Personal data is any information relating to an identified or identifiable natural person (hereinafter also “data subject”), including, for example, your name, address or e-mail address. The term “processing” of personal data means in particular the collection, storage, use and transmission of such data.

Name and address of the responsible person

The company responsible within the meaning of the General Data Protection Regulation (DSGVO) and other national data protection laws of the member states as well as other data protection regulations is:

Ludwig & Löhn GmbH

Majakowskiring 55a

13156 Berlin

Germany

Tel .: +49 151 15600607

E-Mail: mail@ludwigandloehn.com

Website: www.ludwigandloehn.com

Contact details of the data protection officer

The Data Protection Officer can be contacted at the following contact details:

Lars Löhn

Ludwig & Löhn GmbH

Majakowskiring 55a

13156 Berlin

Germany

Tel .: +49 151 15600607

E-Mail: mail@ludwigandloehn.com

Website: www.ludwigandloehn.com

III. General information about data processing

1. Legal basis for the processing of personal data

Insofar as we obtain the consent of the data subject for processing of personal data, Art. 6 para. 1 lit. a EU General Data Protection Regulation (GDPR) serves as legal basis.

Art. 6 para. 1 lit. b DSGVO serves as the legal basis for the processing of personal data required to fulfill a contract whose contracting party is the person in question. This also applies to processing operations required to carry out pre-contractual actions.

Insofar as processing of personal data is required to fulfill a legal obligation that is subject to our company, Art. 6 para. 1 lit. c DSGVO serves as legal basis.

If processing is necessary to safeguard the legitimate interests of our company or a third party, and if the interests, fundamental rights and freedoms of the person in question do not prevail over the first interest, Art. 6 para. 1 lit. f DSGVO serves as legal basis for processing.

2. Data erasure and storage duration

The personal data of the data subject will be deleted or processing will be restricted as soon as the purpose of the storage is removed. In addition, such storage can take place if so provided for by the European or national legislator in EU regulations, laws or other regulations to which the person in question is subject.

IV. Provision of the website and creation of log files

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and information from the computer system of the calling device (computer, smartphone, tablet, etc.).

The following data is collected here:

  • Information about the browser type and version used
  • The operating system of the calling device
  • The IP address of the calling device
  • Date and time of access
  • Websites from which the system of the calling device comes to our website

This data is also stored in the log files of our system. A storage of this data together with other personal data of the user does not take place.

2. Legal basis for data processing

The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f DSGVO.

3. Purpose of data processing

Temporary storage of the IP address by the system is necessary to allow delivery of the website to the user’s device. To do this, the user’s IP address must be kept for the duration of the session.

Storage in log files is done to ensure the functionality of the website.

In addition, the data is used to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

In these purposes, our legitimate interest lies in the data processing.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. In the case of collecting the data for providing the website, this is the case when the respective session is completed.

In the case of storing the data in log files, this is the case after no more than seven days. An additional storage is possible. In this case, however, the IP addresses of the users are deleted or alienated, so that an assignment of the calling client is no longer possible.

V. Use of cookies

1. Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the Internet browser or the Internet browser on the user’s computer system. When a user visits a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is reopened.

The following data is stored and transmitted in the cookies:

  • language settings
  • Log-in information

2. Legal basis for data processing

The legal basis for the processing of personal data using cookies is Article 6 (1) lit. f DSGVO.

3. Purpose of data processing

The purpose of the use of cookies is to facilitate the use of our website for users. Some features of our website can not be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change within our Internet presence. The cookies are not used to create user profiles.

We require cookies for the following applications:

  • Possibility of adopting language settings
  • Technical implementation of the log-in function

The use of the anonymous user ID is for the purpose of improving the quality of our website and its contents. Through the analysis cookies, we learn how the website is used and so we can constantly optimize our offer.

For these purposes, our legitimate interest lies in the processing of personal data.

4. Duration of storage

Cookies are stored on the device you use, in order to visit our website. Your device then transmits this information to our site. Therefore, as a user, you have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Already saved cookies can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, it may not be possible to use all the functions of the website.

VI. Newsletter

1. Description and scope of data processing

If you subscribe to our newsletter website by depositing your e-mail address and consenting to the use of your e-mail address to send the newsletter, we may subsequently use it to send you a newsletter in which we inform you regularly (e.g about community events, promotions, etc.). During the registration, the data from the input mask is transmitted to us.

  • E-mail address

In addition, the following data is collected upon registration:

  • IP address of the calling device
  • Date and time of registration

2. Legal basis for data processing

Legal basis for sending the newsletter and the related processing of the e-mail address Art. 6 para. 1 lit. a GDPR.

The legal basis for the collection of further personal data is Art. 6 para. 1 lit. f DSGVO.

3. Purpose of data processing

The collection of the user’s e-mail address in this context serves to deliver the newsletter. The collection of other personal data in the context of the registration process serves to prevent misuse of the services or the email address used. Therein lies our legitimate interest in processing.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The user’s e-mail address will be saved until the user objects to the newsletter. If we require the e-mail address of the user for further purposes (see further details in this privacy policy), the deletion is replaced by the corresponding limitation of processing, i. E. We will no longer use the e-mail address for the newsletter.

The other personal data collected during the registration process will normally be deleted after a period of seven days.

5. Possibilty to appeal and dispose

The sending of the newsletter can be rejected by the affected user at any time. For this purpose, there is a corresponding link in each newsletter. In addition, the user can unsubscribe the newsletter in his account settings.

VII. User requests via contact form and e-mail

1. Description and scope of data processing

For contact, a contact form on our website can be used. If a user realizes this possibility, the data entered in the input mask is transmitted and stored including the time of the request. In addition, the IP address of the used device is stored. It is also possible to contact us via the e-mail address provided on our website. In this case, the user’s personal data transmitted by e-mail will be stored.

2. Legal basis for data processing

The legal basis for processing the data is Art. 6 para. 1 lit. f DSGVO, as well as Art. 6 para. 1 lit. b DSGVO., insofar as personal data is processed for the execution of a contract.

3. Purpose of data processing

Purpose of the data processing is the processing of inquiries as well as the answer of other questions. The processing of personal data is solely used to process the contact. This is also our legitimate interest in the processing of data.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. For the personal data from the input form of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when it can be inferred from the circumstances that the relevant facts have been finally clarified.

Insofar as data is generated in the course of e-mail communication and we are obliged to retain or store it on the basis of tax, commercial or other regulations, the deletion takes place only after expiry of the respective statutory storage or retention periods. The legal basis for this storage is Art. 6 para. 1 lit. c DSGVO.

The additional personal data collected during the sending process will be deleted at the latest after a period of seven days.

VIII. Facebook

1. Description and scope of data processing

Our website uses the service Custom Audiences of the social network facebook.com, which is operated by Facebook Inc. This service serves to present to visitors of our website as part of their visit to the social network Facebook interest-based advertisements (“Facebook Ads”). For this purpose, the remarketing function of Facebook was implemented on this website (so-called Facebook pixels). Hereby a direct connection to the Facebook servers is made when visiting our website. It is transmitted to the Facebook server that you have visited this site and Facebook assigns this information to your personal Facebook user account, if you have one. It is preset that no so-called “extended adjustment” is made. This means that we do not send any e-mail addresses or names of our users to Facebook.

For more information on the collection and use of data by Facebook, as well as your rights in this regard and ways to protect your privacy, please refer to the privacy policy of Facebook at https://www.facebook.com/about/privacy/.

2. Legal basis for data processing

The legal basis for the processing and forwarding of the data to Facebook is Art. 6 para. 1 lit. f DSGVO.

3. Purpose of data processing

Purpose of the data processing is advertising. This is also our legitimate interest.

4. Duration of storage, options to appeal and dispose

You can prevent the Facebookpixel function and the associated transmission of your data to Facebook by clicking on the “Opt-Out” opt-out link displayed. Then the Facebookpixel is deactivated and it will be replaced in this way no data (more) with Facebook.

Please note that the deactivation only applies to the device and the browser in which you activated the link. In the event that you open our site from another device or with another browser, you must click the unsubscribe link again.

IX. Web analytics by Google Analytics

1.Extent of processing of personal data

Our website uses Google Universal Analytics, a web analytics service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Universal Analytics uses so-called “cookies”, text files that are stored on the users’ computers and that allow an analysis of the respective use of the website. The information generated by the cookie about the users’ use of the website are usually transmitted to a Google server in the USA and stored there. IP anonymisation has been activated on this website so that the IP address of Google users within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area is shortened beforehand. In some cases, the full IP address will be transmitted to and shortened by a Google server in the United States. On behalf of the operator of this website, Google will use this information to evaluate the users’ use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address sent by your browser as part of Google Universal Analytics will not be merged with other Google data.

2. Legal basis for the processing of personal data

The legal basis for processing users’ personal data is Article 6 (1) lit. f DSGVO.

3. Purpose of data processing

The processing of users’ data by Google Analytics allows us to analyze the browsing behavior of our users. By analyzing the data obtained, we are able to compile information about the use of the individual components of our website. This helps us to constantly improve our website and its user-friendliness. In these purposes, our legitimate interest lies in the processing of the data. The anonymisation of the IP address sufficiently takes into account the interest of users in their protection of personal data.

Duration of storage and opposition

Cookies are stored on the device of the user and transmitted by this on our side. Therefore, as a user, you have full control over the use of cookies. By changing the settings in your internet browser, you can disable or restrict the transmission of cookies. Already saved cookies can be deleted at any time. This can also be done automatically. If cookies are disabled for our website, it may not be possible to use all the functions of the website to the full.

Opt-Out of Google Analytics:

Revoke consent

You may opt-out of the data collection described above at any time by using the Google Analytics Disable Browser Add-on at http://tools.google.com/dlpage/gaoptout?hl=en.

You can also prevent the collection by Google Universal Analytics by clicking this link. An opt-out cookie will be set to prevent the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

For more information about Terms of Use and Privacy, please see

http://www.google.com/analytics/terms/en.html or below

http://www.google.com/intl/de/analytics/privacyoverview.html and

https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=2790009

5. Recipient of the data and transfer to a third country

The recipient of the data is Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043 USA. For cases where personal information is transferred to the United States, transmission to Google in the United States is permitted. The company has been certified according to the specifications of the EU-US Privacy Shield. Details on the Privacy Shield can be found in section IV no. 5 of this privacy policy.

Other recipients of personal data (EU only)

For the provision of our website and the contact options offered, we use other service providers, i.a. Host providers, e-mail providers, each based in the European Union, but process the data stored with them exclusively on our behalf as a processor according to Art. 28 GDPR.

Rights of the person concerned

If personal data is processed by you, you are the person affected i.S.d. DSGVO and you have the following rights to the person responsible (if applicable, if further requirements are met in the respective regulations):

The right to information according to Art. 15 GDPR

The right of correction under Art. 16 DSVGO

The right to cancellation (“right to be forgotten”) under Art. 17 GDPR

The right to restriction of processing according to Art. 18 GDPR

The right to information under Art. 19 GDPR

The right to data portability according to Art. 20 GDPR

The right of objection according to Art. 21 DSGVO

The right not to be subjected to an automated decision under Art. 22 DSGVO

The right to revoke consent to the processing of personal data pursuant to Art. 7 (3) GDPR

To assert these rights, please contact the specified contact details of our data protection officer.

Without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your place of residence, employment or the place of the alleged infringement, if you believe that the processing of your personal data concerns you violates the GDPR.

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